Did you know that over 70 million PEEPS® chicks lined up beak-to-tail will reach from New York City to Los Angeles?  I bet you didn’t know it would take over 172 million PEEPS® bunnies end-to-end to circle the moon, either.  Well these iconic marshmallow candies serve a variety of purposes.  In addition to a measurement tool PEEPS® are a sign of the season, now offering shapes for Valentine’s Day, Easter, Halloween, and Christmas!  Through my research and personal experience, I have found that people like to do curious things with PEEPS®… eat them fresh or aged to perfection, microwave them, freeze them, roast them, and even cook with them.  These marshmallow candies have a fan club that could compete with most rock stars, and continues to thrive in the midst of a poor economy.  

Much like technology, transportation, and fashion, PEEPS® have evolved!  In the early 1950’s, it took 27 hours to make one PEEPS® chick.  Today it takes only six minutes!  After years of making a home for themselves online at www.justborn.com, PEEPS® have finally moved into their first brick and mortar retail location!  PEEPS & COMPANY™ has hatched at 150 National Plaza, in Maryland’s National Harbor and the store itself is an experience that cannot be missed.  National Harbor is a unique and vibrant destination spot for millions of visitors annually, and located only ten minutes from the nation’s capitol.  PEEPS & COMPANY™ is the perfect addition to this charming plaza, and offers a fun, branded experience in just over 3,000 square feet.  Watching your sugar intake?  Well, PEEPS & COMPANY™ has more than just high quality candy; visitors will find souvenirs, apparel, hats, gifts, and of course - FUN!        

PEEPS® are now a year round indulgence with seasonal shapes and a variety of colors!  Just Born, Inc., the parent company of PEEPS®, MIKE AND IKE®, HOT TAMALES®, TEENEE BEANEE®, and PEANUT CHEWS®, is very hopeful for PEEPS & COMPANY™.  Kathy Bassininski, Vice President of Brand Development and Corporate Services of Just Born, Inc., shared that “the excitement and enthusiasm from the National Harbor community, people that have contacted us regarding our store and those who have already visited adds to our confidence that PEEPS & COMPANY™ will be successful.  We believe that we have developed a business model that will be successful in both the short and long term.” According to Kathy, Just Born, Inc. is continually looking for ways to build their brand presence and strengthen the relationship consumers have with their products.  While all of the brands have considerable consumer awareness and loyalty, PEEPS® is Just Born’s most recognized brand and according to Kathy, an American icon.   
PEEPS® have been the best selling non-chocolate Easter candy for the last decade, and will continue to make an appearance each season in our Valentines, Easter baskets, Halloween candy sacks, and Christmas stockings. Whether you are a fan of PEEPS® for the taste, the shape, or because they are a nostalgic symbol of your childhood, you must visit the new home of your favorite marshmallow treat!  There are hundreds of PEEPS® possibilities; this spring is the perfect time to explore them and there is no better place to do it then at PEEPS & COMPANY™!

PEEPS & COMPANY™
150 National Drive
National Harbor, MD
www.justborn.com
www.marshmallowpeeps.com
Store Hours:
Monday – Saturday    10a.m. - 9p.m.
Sunday        12p.m. - 6p.m.